Born and raised in Southern California, the region’s rich blend of cultures and artistry has deeply influenced my creative style, infusing my work with an unmistakable edge, fluidity, and attention to detail.
My portfolio spans a wide range of genres—from Pop and Rock to Hip-Hop—and includes the production of over 30 gold and platinum-certified music videos. My work has earned industry recognition, including five MTV Video Music Awards (VMAs), a Clio Award for the groundbreaking "Aaliyah Is Coming" campaign, a BET Hip Hop Award for Megan Thee Stallion’s "Hot Girl Summer" (featuring Nicki Minaj and Ty Dolla $ign), and a D&AD Award for my innovative work with Megan Thee Stallion.I take a visionary yet pragmatic approach to creativity, merging bold storytelling with a deep understanding of production realities. My expertise includes concept development, strategic planning, team leadership, budget management, client relations, and problem-solving.

Known for my ability to bring ambitious ideas to life, I balance high-impact creativity with precise logistical execution. I excel at overseeing complex productions, coordinating diverse creative teams, and navigating constraints to ensure each project is not only artistically compelling but also executed with efficiency and strategic foresight.I believe that "great visuals aren’t just seen—they’re felt." Every project should leave an impact, tell a story, and resonate beyond the screen. This philosophy drives me to push creative and technical boundaries, ensuring that each production is a perfect fusion of art, innovation, and meticulous execution.This dynamic approach has led me to collaborate with renowned artists, including Lil Uzi Vert, Megan Thee Stallion, Highly Suspect, Saint Jhn, Maggie Lindemann, Sabrina Carpenter, and Young Thug.