Lucas Prevost

With over a decade of experience as a creative director, executive producer, and video commissioner, I have established myself as a distinguished force in the music and visual production industries. Born and raised in Southern California, the region's vibrant blend of cultures and artistry deeply influences my creative style, infusing my work with an unmistakable edge and fluidity.

My portfolio spans various genres—from Pop and Rock to Hip-Hop—and I have led the production of over 30 gold and platinum music videos. Among my notable achievements are four VMAs, a Clio Award for the pioneering Aaliyah integrated campaign "Aaliyah is Coming," a BET Hip Hop Award for Megan Thee Stallion's "Hot Girl Summer" (featuring Nicki Minaj and Ty Dolla Sign), and a D&AD Award for my innovative work with Megan Thee Stallion.

I take a visionary yet pragmatic approach to creativity, merging the artistry of storytelling with an acute awareness of production realities. Known for my ability to bring bold and ambitious ideas to life, I balance high-impact creativity with precise logistical planning. My key skills include concept development, strategic planning, team leadership, budget management, client relations, and problem-solving. I am adept at overseeing complex productions, ensuring seamless coordination among creative teams, and navigating the practical constraints of budget, timeline, and technical feasibility to deliver visuals that are both artistically daring and meticulously crafted. My focus lies in maintaining the integrity of the creative vision while ensuring that each project is executed with seamless coordination and strategic foresight.

This dynamic approach has led me to collaborate with renowned artists, including Lil Uzi Vert, Megan Thee Stallion, Highly Suspect, Saint Jhn, Maggie Lindemann, Sabrina Carpenter, and Young Thug. I’ve also partnered with leading labels such as Hitco, Interscope, Def Jam, Island, Columbia, UnitedMasters, Capitol, Atlantic, Warner, Pulse Music Group, Empire, and numerous independent labels. Each project underscores my dedication to delivering impactful narratives that resonate with audiences and push the boundaries of what’s visually and logistically possible.