I commission the directors and produce the videos — treatment to delivery, budget to final grade. Southern California raised, twelve years in: thirty-plus gold and platinum certified videos, five VMAs, two Clios and a D & AD Graphite Pencil.
Eight titles with one artist — commissioned, executive produced or creative produced, and still running. It is the body of work that has won the most: eight awards including four MTV VMAs, a Clio Gold, a BET Hip Hop Award and a D & AD Graphite Pencil.
Long partnerships are where a producer earns their value. You stop pitching and start building — each video assumes the last one, the crew already knows the room, and the ambition can go up while the risk goes down.
Great visuals aren't just seen. They're felt.
Twelve years as a creative director, executive producer and video commissioner — a leading force in music and visual production.
Born and raised in Southern California. The region's blend of cultures and artistry runs through everything I make — edge, fluidity, attention to detail. The portfolio spans pop, rock and hip-hop, and includes more than thirty gold and platinum certified music videos.
I take a visionary but pragmatic approach: bold storytelling married to a hard understanding of what production actually costs and takes. Ambitious ideas get made because someone holds both ends — the creative and the logistics. That's the job.
I oversee complex productions, coordinate large creative teams, and navigate constraints so the result is both artistically compelling and actually delivered. Collaborators include Lil Uzi Vert, Megan Thee Stallion, Sabrina Carpenter, Young Thug, Highly Suspect, SAINt JHN and Maggie Lindemann.
Every project reflects a commitment to boundary-pushing visuals that resonate with an audience — artistry and production precision in the same frame.