PROFILE
Award-winning executive producer and creative director with over a decade commissioning, creatively producing, and art directing high-impact campaigns across video, photo, and integrated formats. As EP and commissioner, greenlit and shaped the creative for projects earning five MTV VMAs (including Best Art Direction), Clio and D&AD honors, and 30+ gold- and platinum-certified records, on budgets up to $3.5M. Hands-on across art direction and creative production, directing photographers, illustrators, cinematographers, and production crews while steering both in-house teams and agency partners from first concept to final delivery. Known for translating abstract ideas into cohesive visual stories that reach mass consumer audiences.
AREAS OF EXPERTISE
Executive Production · Commissioning · Creative & Art Direction · Creative Production · Campaign Concept Development · Photo & Video Shoot Direction · Visual Storytelling & Systems · Illustration Direction · Agency & Vendor Management · Team Leadership · Brand Storytelling · Budget Oversight · Marketing Integration
EXPERIENCE
Founder & Creative Lead
February 2015 — Present
Lucas Prevost Creative · Los Angeles, CA
- Lead creative vision and art direction across high-impact video and photo projects, carrying each from brief through final delivery.
- Direct photographers, illustrators, cinematographers, and production crews, balancing high-level creative strategy with hands-on execution.
- Build and mentor in-house creative teams while managing external agency and vendor partners.
- Apply audience insight and trend analysis to guide creative decisions; drove a 35% reduction in production costs through process optimization.
- Deliver campaigns for major-label clients including Interscope, Def Jam, Columbia, Atlantic, Warner, and Capitol; artist collaborations span Lil Uzi Vert, Megan Thee Stallion, Sabrina Carpenter, Young Thug, and Jennifer Lopez.
Music Video Commissioner (Freelance)
February 2016 — Present
300 Entertainment · Record Label · New York, NY
- Commission and executive produce artist campaigns, leading concept development and creative direction on budgets up to $3.5M.
- Select and direct directors, cinematographers, and creative talent to build cohesive visual systems across each release.
Music Video Commissioner (Freelance)
April 2020 — Present
EMPIRE · Independent Record Label · Los Angeles, CA
- Commission and executive produce artist campaigns, owning creative strategy and cohesive execution aligned to brand.
- Partner with artists including Freddie Gibbs, Asake, Fireboy DML, and Iggy Azalea to develop concept-driven visual content.
- Manage multimillion-dollar budgets, timelines, and resources across simultaneous productions.
- Collaborate with marketing and promotional teams to launch integrated campaigns.
Digital Marketing Consultant
November 2013 — January 2016
740 Project · New York, NY
- Led creative strategy and digital campaigns for an assigned artist roster, translating brand objectives into marketing assets including campaign plans, one-sheets, presentation decks, and video reels.
- Built and engaged artist communities across Instagram, Facebook, Twitter, and YouTube, using performance data to sharpen creative direction against real audience response.
- Developed and executed targeted digital advertising and email campaigns that increased artist visibility and drove measurable engagement growth.
- Coordinated marketing events, artist showcases, and award show moments that elevated artist brand presence at key release milestones.